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    IT Services/PPC & Google Ads Management
    PPC & Google Ads

    PPC & Google Ads Management Services

    Paid search is the fastest way to put your business in front of buyers who are actively searching for what you sell. Yue Infotech builds and manages Google Ads campaigns that convert - not just campaigns that spend. PPC advertising places your business at the top of Google search results for high-intent buyer queries, paying only when someone clicks your ad.
    40-60%
    Budget Waste We Audit For
    30-60
    Days to Optimization Clarity
    3.1x
    ROAS Example Delivered
    5+
    Google Campaign Types
    Book Free PPC Audit
    Overview

    Why PPC Managed Professionally Outperforms DIY Campaigns

    Most businesses running Google Ads themselves waste 40-60% of their budget on irrelevant clicks, poor bidding strategy, and unoptimized landing pages. Professional PPC management pays for itself through lower CPA and higher ROAS within the first 60-90 days.

    Talk to a PPC Specialist

    Immediate results - ads appear at the top of Google search results from day one

    Precise targeting - reach buyers by keyword intent, location, device, time, and audience

    Full budget control - spend exactly what you choose, with daily and monthly caps

    Measurable ROI - every click, lead, and sale tracked back to keywords and ads

    A/B testing - systematic creative and copy testing that improves performance

    Competitor intelligence - data on what competing businesses are bidding and winning

    What We Do

    Our Google Ads & PPC Services

    Every campaign type Google offers - managed with full strategy, creative, and optimization.

    01 — Search Intent

    Google Search Ads

    Google Search Ads place your business at the top of search results when someone types a query matching your target keywords - reaching buyers with the highest purchase intent of any digital channel.
    • Keyword research and competitor gap analysis
    • Tight ad group structure with relevant keyword grouping
    • Responsive Search Ad copywriting with benefit-led headlines
    • Negative keyword build to eliminate irrelevant clicks
    • Bid strategy optimization for target CPA or ROAS
    • Quality Score improvement through ad relevance and landing page alignment
    Start Search Campaigns →
    02 — Awareness & Retargeting

    Google Display & Remarketing Ads

    Display campaigns reach your audience across Google's network for brand awareness, content promotion, and retargeting. Remarketing brings back visitors who did not convert on their first visit.
    • Display campaign setup across Google's network
    • Audience targeting by interest, intent, and demographics
    • Responsive Display Ads with image and headline variations
    • Remarketing lists for website visitors and cart abandoners
    • Sequential ad delivery for multi-touch retargeting funnels
    • Performance monitoring with frequency cap management
    03 — Ecommerce

    Google Shopping Ads

    Google Shopping Ads display product images, prices, and store names directly in search results - capturing buyers actively searching for specific products before they visit any website.
    • Google Merchant Center setup and product feed optimization
    • Shopping campaign structure - Standard, Smart, and Performance Max
    • Product segmentation and bid stratification by margin and conversion rate
    • Negative keyword management for Shopping campaigns
    • Monthly ROAS reporting and bid adjustment recommendations
    • Competitor price and listing analysis
    04 — Video Campaigns

    YouTube Ads

    YouTube is one of the strongest brand-building and remarketing channels available. We create and manage video campaigns that connect awareness with measurable business outcomes.
    • In-stream, bumper, and discovery ad format selection
    • Audience targeting - custom intent, in-market, and remarketing
    • Video creative briefing and storyboard strategy
    • YouTube remarketing lists synced to Google Ads audiences
    • View-through conversion tracking and attribution
    • Monthly performance reporting with creative recommendations
    05 — AI-Powered Growth

    Performance Max Campaigns

    Performance Max uses Google's machine learning to serve ads across Search, Display, YouTube, Gmail, Maps, and Discover from a single campaign - maximizing conversions by finding buyers wherever they are on Google.
    • Asset group creation with varied headlines, images, and video
    • Audience signal configuration to guide Google's AI targeting
    • Conversion goal setup and value rule configuration
    • Budget and bidding strategy for target ROAS or CPA
    • Search term insight review and negative keyword application
    • Monthly performance review and asset refresh
    Why Choose Us

    Our PPC Management Process

    A disciplined build, launch, and optimization system that protects budget before scale.

    Get a Free PPC Account Audit
    01
    Audit & Research

    Audit & Research

    We audit your current account or set up a new one, conduct keyword research, analyse competitor bidding, and define the campaign structure before spending a single rupee.

    02
    Campaign Build

    Campaign Build

    We structure campaigns with tightly themed ad groups, write benefit-led ad copy, build negative keyword lists, configure bidding strategies, and set up conversion tracking.

    03
    Landing Page Review

    Landing Page Review

    We review and optimize the landing pages your ads send traffic to - ensuring message match, clear CTAs, and technical performance that does not waste paid clicks.

    04
    Launch & Monitor

    Launch & Monitor

    Campaigns launch with monitoring in place - daily checks on spend, CTR, conversion rate, and quality scores during the first two weeks.

    05
    Optimize & Report

    Optimize & Report

    Monthly reporting via Looker Studio with keyword performance, ad performance, ROAS, and CPA data - plus a clear next-month optimization plan.

    Documented Results

    PPC Results - Documented Performance Windows

    Examples of the performance windows PPC work can create when account structure, conversion tracking, and landing pages are aligned.

    B2B SaaS - 6 months
    Organic Click Growth+118%
    Search Impressions555K
    Avg. Position24.7 to 11.3
    Combined Google Ads with content SEO. Organic clicks grew from 4.23K to 9.22K, impressions grew from 225K to 555K, and average position improved across primary service pages.
    E-commerce - 90 days
    ROAS Improved3.1x
    CPA Reduction-38%
    Campaign TypesShopping + Search
    Restructured Google Shopping and Search campaigns, rebuilt product feeds, separated campaign types, and applied negative keywords to reduce wasted spend.
    Engagement Options

    PPC Engagement Options

    Choose the PPC support level that matches your budget, campaign complexity, and growth stage.

    PPC Starter
    Small businesses running 1-2 campaign types with a defined budget
    • 1 campaign type (Search or Shopping)
    • Keyword research and ad group structure
    • Ad copywriting - 3 RSA variants
    • Negative keyword build
    • Monthly performance report
    • 3-month minimum
    Get a Custom PPC Proposal →
    Most Popular
    PPC Growth
    Scaling businesses targeting multiple campaign types and audiences
    • Search + Display + Remarketing campaigns
    • Full keyword and audience strategy
    • A/B testing framework for ad creative
    • Landing page review and recommendations
    • Bi-weekly optimization and bi-monthly reporting
    • 6-month minimum
    Get a Custom PPC Proposal →
    PPC Enterprise
    High-spend advertisers needing full Google Ads management
    • All campaign types: Search, Shopping, Display, YouTube, PMax
    • Dedicated PPC strategist
    • Creative production coordination
    • Full conversion tracking and attribution setup
    • Weekly optimization and monthly strategy sessions
    • Competitor intelligence monitoring
    Get a Custom PPC Proposal →
    Industries We Serve

    Best Fit PPC Campaigns

    B2B SaaSE-commerceLocal ServicesProfessional ServicesHealthcareEducationReal EstateHigh-Intent Lead Generation

    Common Questions

    Frequently Asked Questions About PPC & Google Ads

    Everything you need to know about our services, process, and how we help businesses grow with SEO, technology, and strategy.

    PPC (pay-per-click) advertising places your business at the top of Google search results for relevant buyer queries - paying only when someone clicks your ad. It generates immediate traffic and leads while providing precise data on cost-per-click, cost-per-lead, and return on ad spend.

    Google Ads budgets vary by industry, competition, and goals. Most small-to-medium businesses start effectively between Rs. 15,000-50,000/month. We recommend a budget that gives enough data to optimize, then scale as ROAS improves.

    Google Ads produce measurable traffic and lead data within the first week. Optimization typically improves performance over the first 30-60 days as the campaign accumulates data. Stronger performance usually appears by months 2-3 as negative keywords and bid strategies are refined.

    ROAS (Return on Ad Spend) measures how much revenue is generated per unit of ad spend. A 3x ROAS means every Rs. 1 spent on ads generates Rs. 3 in revenue. For lead generation, cost-per-lead and cost-per-acquisition are equivalent measures.

    We do both. Existing accounts begin with a full audit to identify wasted spend, structural issues, and optimization opportunities. New accounts are built from scratch with correct structure, conversion tracking, and negative keyword strategy from day one.

    Professional PPC management applies keyword research, Quality Score optimization, bid strategy, A/B testing, negative keyword management, and landing page alignment - reducing wasted spend and improving conversion rates compared to campaigns run without systematic optimization.

    Start Today

    Ready to Get More Leads and Sales From Google Ads?

    Book a free PPC audit - we'll review your current account or discuss a new build, identify where budget is being wasted, and show the realistic ROAS your business can achieve with properly structured campaigns.

    Book Free PPC AuditChat on WhatsApp
    Launch Display Campaigns →
    Launch Shopping Campaigns →
    Launch YouTube Ads →
    Explore Performance Max →